Monday, December 12, 2011

Life's like something or other.

I’m not a fan of coconut, nor am I particularly keen on stringy caramel. The sort of caramel you get when you buy a Milky Way or a Snickers; I’ve come to the realization I like caramel depending on the form it’s in. Solids are good, stringy gak-like substances remain rather nasty, in my humble opinion.

Anyone here remember that popular movie from the 1990s? Bit saccharine now, if you go back and re-watch, but it remains an entertaining piece of American cinema. There was a line about a box of chocolates, life, and not knowing what to expect. Fortune cookie wisdom as it may be, there is a good amount of truth in the anecdote.

The publishing world comes with its coconuts and its peanut butters. Time, patience, and perseverance seem to be the key in success. You might have all the Internets gabbing about your latest release, only to receive dismal sales numbers. You might spend a lot in promotions, including merchandise such as bookmarks and print copies, but wait years before you make back the cash you invested. You might take yourself for an emotional roller coaster ride in writing the book, yet watch it get largely ignored by your readers.

Then again, you might write something fluffy and trivial only to have it be a sales dream come true. The truth is, you can’t know what’s going to do well. If there was a recipe for a success, believe me, we’d all be millionaires. All you can do is hope your work resonates with those who read it, enough that they come back for more. It might take years to develop a loyal readership; in the meantime, relax, unwind, and remember for every bad chocolate you eat, there’s one of a different flavor with your name on it. You just need to know when to suck it up and chew or spit it back out.


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